Annual Excellence Awards
Celebrating Assisted Living’s Finest at 2025 Massachusetts Assisted Living Association (Mass-ALA) Annual Excellence Awards Dinner
July 22, 2025 – Nearly 600 members of the assisted living community gathered on July 22nd for the Massachusetts Assisted Living Association’s (Mass-ALA) 2025 Excellence Awards Dinner, held on July 22 at the enVision Hotel & Conference Center Mansfield-Foxboro. The event honored an inspiring group of professionals from across the Commonwealth whose contributions represent the highest standards in assisted living.
This year’s honorees—Debra DeZutter, Cheryl Forbes, Ryan Haskell, Charlie Kanter, Sabrina Noguiera, Sharon Ricardi, SuEllen Roberts, Michael Scarpellini, Shea Sermot, Stephen Worden, and Russ Wilson—were recognized for their compassion, leadership, and positive impact on the lives of older adults. Nominated by their peers, these individuals stand out as role models within their communities and the industry at large.
The evening also served as a poignant moment of reflection following the recent tragedy at Gabriel House in Fall River, where a devastating fire claimed ten lives and injured several others.
“Our hearts are with the residents, families, and staff whose lives have been forever changed,” said Brian Doherty, President and CEO of Mass-ALA. “This tragedy is a stark reminder of the weight we all carry in this work—the responsibility, the trust, and at times, the vulnerability of the people we serve. And yet, in the face of this heartbreaking event, I witnessed something extraordinary. Across the state, assisted living communities mobilized without hesitation, offering housing, support, and resources to those in need. That is the very essence of who we are—resilient, compassionate, and united. I was honored to gather with our members to recognize associates, volunteers, and leaders who exemplify the spirit of care and commitment that defines our field.”
The awards ceremony was emceed by Jared Bowen, Emmy Award–winning Executive Arts Editor of GBH and host of The Culture Show. A skilled storyteller and arts advocate, Bowen brought warmth and insight to the celebration, drawing from his experience as a special correspondent for PBS NewsHour and recipient of multiple Edward R. Murrow Awards.
The Mass-ALA Excellence Awards Dinner is an annual highlight for assisted living professionals in Massachusetts—an evening of recognition, gratitude, and inspiration for all who serve older adults with dignity and compassion.
2025 Excellence Award Winners:
Debra DeZutter, Resident Care Director at Salmon Health and Retirement, honored with the Employee Leadership Award. Debra has led with empathy, professionalism, and unwavering dedication for over two decades. Her clinical expertise, team-building skills, and compassionate approach have elevated both resident care and staff morale. Debra fosters a collaborative environment and consistently leads by example. She greets residents with kindness, addresses their needs with dignity, and creates moments of genuine connection whether it’s by playing a resident’s favorite song or sitting with someone who’s having a difficult day. Her ability to listen, comfort, and uplift others has set a powerful standard across departments. Families value her transparency and care, and staff are empowered by her mentorship. Debra’s has shown time and time again her commitment to enriching the lives of others.
Cheryl Forbes, Sales Director at Stone Hill at Andover, honored with the Sales and Marketing Award. Cheryl is a strategic and relationship-driven professional whose creativity, consistency, and collaborative spirit have positively impacted Stone Hill at Andover’s growth and culture. As one of the first faces families meet, Cheryl builds trust through genuine connection and personalized outreach. She unites teams across departments to create warm, engaging experiences for prospective residents. Cheryl’s inventive marketing strategies, like her themed referral drop-offs, including the beloved apple cider donut tour, bring joy while strengthening local ties. Her follow-through, energy, and knowledge of occupancy trends have built a loyal referral network and steady pipeline of engaged leads. Chery’s efforts have not only increased both family and resident referrals but strengthened bonds to the community as well.
Ryan Haskell, Environmental Services Director at Charter Senior Living of Danvers, honored with the Facilities and Maintenance Award. In a year marked by a major ownership transition and a $2.5 million renovation, Ryan managed complex logistics, overnight work, and resident needs with diligence, skill, and grace. Ryan acted as a vital link between contractors, residents, and corporate leadership, spending countless late nights ensuring safety, access, and progress. On top of his renovation responsibilities, Ryan continued to manage the day-to-day operations of a 116-unit community, resolving heating issues, reorganizing key spaces, and supporting sales efforts. His technical knowledge, proactive mindset, exceptional follow-through, and commitment to service and thoughtful leadership have earned deep respect from staff and residents alike.
Charlie Kanter, Resident at Cohen Florence Levine Estates, honored with the Resident Spirit Award. Charlie, a 100-year-old resident, is the heart and soul of the community. Known for his kindness and generosity, Charlie goes above and beyond to make everyone feel at home. He personally creates welcome cards for each new resident, sharing his own story to help them feel comfortable, and designs birthday cards for every resident in the building. When the activity director is unavailable, Charlie steps in with enthusiasm, calling bingo, leading games, and keeping spirits high. He attends nearly every event and brings joy wherever he goes. His warmth, thoughtfulness, and commitment to others have made him a beloved figure and a daily source of inspiration.
Sabrina Noguiera, Benchmark Senior Living at Leominster Crossings, honored with the Program Innovation Award. Sabrina’s passion for lifelong learning and cognitive wellness has transformed the assisted living community through her creation of Neuro Nook, a program that empowers residents to take charge of their brain health. Neuro Nook offers engaging, accessible education on brain health through memory games, interactive discussions, and practical strategies residents can apply in daily life. The results have been remarkable with residents reporting greater confidence in understanding cognitive aging and embracing new habits that support their mental well-being. The program has also deepened social connections and brought renewed purpose to many. Sabrina’s creativity, commitment, and compassion have made a lasting impact on both residents and staff.
Sharon Ricardi, Nationally Recognized Senior Housing Executive, honored with the Lifetime Achievement Award. Sharon is a nationally recognized senior housing executive and advocate whose decades long career has shaped the future of senior living. From leading a home health agency to serving as President of Northbridge Advisory Services, she has championed innovation in affordable housing, memory care, and operations. As former SVP at Northbridge Companies, she helped grow the organization from one to 22 communities across New England. A trailblazer in affordable assisted living, she led the development of Washington D.C’s first all-affordable community and continues to consult on projects expanding access to care. Her board service with Mass-ALA, NIC, and ASHA has influenced national policy, while her programs have advanced Alzheimer’s care, wellness, and arts engagement. In 2024, she authored “The Future of Alzheimer’s, donating proceeds to Cure Alzheimer’s Fund. A mentor and visionary, Sharon’s leadership has improved countless lives and inspired professionals across the industry through her unwavering commitment to equity, innovation, and excellence.
SuEllen Roberts, Volunteer at Harbor Point at Centerville, honored with Volunteer Award. SuEllen is a treasured part of Harbor Point at Centerville. After her husband’s passing, she chose to continue her deep connection to our community as a dedicated volunteer. Her firsthand experience with dementia brings empath, understanding, and comfort to residents and families alike. SuEllen welcomes new residents with warmth, creates personalized cards, leads activities like bingo and baking, and provides quiet companionship to those in need. She supports families during difficult transitions and participates in our support groups and fundraisers. With an intuitive sense of where she’s needed most, SueEllen’s presence is uplifting and brings calm and joy to everyone she encounters. There is always a noticeable difference when she is in the community.
Michael Scarpellini, Executive Director of Atria Woodbriar Park, honored with the Executive Director Award. Michael has transformed Atria Woodbriar Park through steady, people-first leadership that blends compassion, accountability, and action. When he arrived, the community faced major challenges: low occupancy, staff morale issues, and operational instability. In under two years, he lifted occupancy from 60% to 98%, while dramatically improving quality scores, satisfaction rates, and workplace culture. Michael leads by example, jumping in when needed, listening with care, and empowering his team to grow. He’s built trust across both buildings on campus, uniting staff and creating a warm, supportive environment for residents and families. From lighthearted morning meetings to high-level strategic improvements, his consistent presence and dedication are felt in every corner of the community. Michael doesn’t just meet expectations, he raises them, making a lasting impact on everyone around him.
Sherlyer “Shea” Sermot, Wellness Director at Bridges by EPOCH at Lexington, honored with the Care and Wellness Award. Shea leads their work with heart, humility, and purpose. Their clinical expertise, emotional intelligence, and unwavering presence have earned deep trust from residents, families, and staff alike. Whether redesigning medication delivery for safer, more personalized care or mentoring new team members, Shea strengthens operations while uplifting others. A standout moment came when She compassionately guided a resident and their family through hospice care, ensuring comfort and dignity every step of the way. Families frequently express their gratitude through glowing reviews, heartfelt emails, and even surprise celebrations. Shea’s advocacy extends beyond the building, often visiting hospitalized residents and coordinating with medical teams to support safe returns.
Russ Wilson, Engagement Program Director at Traditions of Dedham, honored with the Life Enrichment Award. Russ has transformed the resident experience through inclusive, personalized programming that promotes creativity, wellness, and joy. He listens closely to residents’ voices, tailoring offerings to their interests and needs while fostering growth, connection, and belonging. Russ’s uplifting, collaborative leadership inspires associates and builds a vibrant, team-oriented culture. His role as Eucharistic Minister brings additional spiritual support, strengthening community bonds. Whether organizing monthly resident forums or stepping in to help another community during a transition, Russ leads with empathy and vision. Russ brings meaning and joy to every interaction and program and fosters a positive culture wherever he goes as is evident by his role in elevating resident experience and satisfaction.
Stephen Worden, Cluster Support at Sunrise Senior Living, honored with the Dining Services Award. As a key member of the dining services team, Stephen consistently delivers high-quality, personalized experiences for residents often going above and beyond, including staying on-site for nearly a week during severe weather to ensure uninterrupted meal service. Passionate about resident satisfaction, Stephen played a pivotal role in launching tableside dining across Massachusetts and Maine. As Cluster Support, he uplifts teams in multiple communities with his hands-on help, mentorship, and positive attitude. A true team player, Stephen supports both his own and other departments. As he plans for retirement, his commitment to a smooth transition speaks volumes about his integrity. His legacy of excellence and generosity will be deeply felt for years to come.