Membership News

Mass-ALA 2025 Year in Review: Celebrating a Year of Growth, Advocacy, and Connection

Q4, 2025

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As we reflect on 2025, it’s clear that this has been a year of change, reflection, and resilience for the Massachusetts Assisted Living Association (Mass-ALA) and our members. Together we have continued to uphold our mission to support and advocate for quality assisted living across the Commonwealth, by staying strong through challenges, strengthening our connections, and working collaboratively to move our field forward.

I want to take a moment to share some of our collective achievements from this past year, as we look forward to a successful 2026.

A Growing and Engaged Community

This year, Mass-ALA proudly reached 500 members, including 53 new members. Our growing community engaged with us across multiple platforms, from 3,500 social media followers to 30,000 website visits this year. We hosted three networking socials in 2025, with dozens of members in West Springfield, Lexington, and Foxborough gathering for food, networking and enjoying a fun and relaxing evening together.

Advocating for Assisted Living

We strongly advocated for assisted living in 2025, strengthening our collective voice and advancing legislative priorities that benefit our sector. On May 1, more than 100 assisted living staff, residents, and supporters joined us at the State House Advocacy Day, amplifying the voice of assisted living.

We continued to advocate for appropriate, provider-informed regulation through active participation on the Massachusetts ALR Commission throughout the year. Our involvement has ensured that the needs of Mass-ALA members and their residents are incorporated into the Commission’s overall efforts.

In addition, Mass-ALA and members worked together to make sure we saw 100% compliance for both the state’s annual Census Report (formerly Aggregate Data Report) and the state’s Fire Safety Assessment, mandated following the tragic fire at Gabriel House of Fall River. This level of compliance assures the state and other key stakeholders that assisted living providers are meeting regulatory requirements and are deeply committed to ensuring resident safety and well-being. Together, we also donated $5,000 to the Gabriel House Disaster Relief Fund, established by the United Way of Greater Fall River, to support the residents, families and staff affected by this devastating event.

Supporting Our Members

This year, Mass-ALA remained a trusted resource for members through every challenge and opportunity. We supported members through dozens of regulatory and resident care questions, survey readiness, and compliance concerns through our assisted living Helpline. We shared data on state regulator interactions with members – collected through our monthly questionnaires – and helped members stay informed of this data and our overall association efforts through our quarterly Member Connections virtual calls.

Advancing Assisted Living Education and Resources

We came together to celebrate, learn, and lead at more than 26 association events throughout the year. More than 550 assisted living professionals, residents, and volunteers joined us at our Annual Excellence Awards Dinner, celebrating the people and programs that make our communities shine. Over 300 colleagues and more than 60 vendors gathered at our Annual Conference & Tradeshow to share ideas, connect, and strengthen the field. And for the first time, we proudly graduated 36 Certified Assisted Living Professionals from our Executive Director Training Program, furthering leadership development in our sector.

Looking Ahead

As we look to 2026, we remain deeply grateful for the partnership, passion, and commitment of our members. Whether it’s participating in our new Resident Care Director Training Program, welcoming independent living members to our network, or finding cost-savings through our new group purchasing partner programs, we hope you’ll remain involved and proactive in your membership in the coming year.

We look forward to continuing to advance assisted living in Massachusetts, foster collaboration, and advocate for people we serve, together.

Welcome New Members

Welcome to our newest business partners! Our business partners provide a wide range of services and products to help assisted living communities in areas such as care management and operational support, payroll and HR solutions, and commercial cleaning services.

Ember Holistic Care

Fire Equipment Incorporated

Groove Technology Solutions

Hughes Health and Wellness

RegalCare

UnderX

Please join me in welcoming our newest business partners!

Member Spotlights

Assisted Living Provider Spotlight: Charter Senior Living of Danvers

Charter Senior Living of Danvers is delighted with the recently completed renovation of their assisted living and memory care common areas. The $2.5 million project dramatically upgraded the living rooms, dining rooms, activity spaces and hallways of the 3-floor, 116-apartment residence. “The community is just beautiful, and the residents and their families are thrilled with the new spaces” said Andy Eick, Executive Director of the community. He reports that the new floor plan has allowed for a greater expansion of programs and activities in the community, as well.

Learn more about Charter Senior Living of Danvers here: https://www.charterofdanvers.com/

 Business Partner Member Spotlight: NEW Group Purchasing Partner Program

Mass-ALA membership gives you access to these benefits and the savings they provide. Learn more here: https://massala.site-ym.com/page/GroupPurchasing.